Our History

Snorkel was founded in 1959 in the United States of America by Art Moore, as a fire fighting equipment company that developed an aerial work platform specifically designed for aerial firefighting and rescue work.

These products set the standard for aerial firefighting equipment, which were proven for reliability and versatility, and created the foundations for the Snorkel product line as we know it today. Snorkel was one of the founding members of the global aerial work platform industry, and the focus on innovation remains at the heart of the company.

Learn more about Snorkel’s founder Art Moore, and the history of the company in his recently published autobiography, ‘My Story‘. Now available to purchase from www.artmoorememoirs.com.


Snorkel New Zealand is proud to have manufactured Snorkel lifts here in our facility in Levin for forty years. Watch our video show reel highlighting our journey: http://www.snorkellifts.co.nz/40-years-in-production/.

Timeline

2013
March 21

Xtreme Manufacturing acquires majority stake in Snorkel

Xtreme Manufacturing acquires majority stake in Snorkel
US-based Xtreme Manufacturing LLC, which is owned by Don Ahern, acquired the Snorkel business in 2013, purchasing 51% of the company from The Tanfield Group Plc.
2010
March 21

New branding for Snorkel

Snorkel
The Tanfield Group introduces new branding for Snorkel, creating a consistent global brand and product line.
2007
March 21

Snorkel purchased from Elwood Holdings LLC

UK-based The Tanfield Group Plc purchased Snorkel in 2007 from Elwood Holdings LLC, and created a global distribution network for the AWPs.
2002
March 21

Snorkel Purchased from OmniQuip International Inc.

Snorkel was purchased from OmniQuip by a group of investors known as the Elwood Holdings LLC headed by Al Havlin. They re-opened their plant in Elwood, Kansas after it had been shut down previously that year.
1997
March 21

OmniQuip group, including Snorkel sold to Textron Inc.

OmniQuip and the rest of its attached companies, including Snorkel, are sold to the conglomerate Textron Inc.
March 21

Snorkel becomes part of OmniQuip International Inc.

Snorkel became part of OmniQuip International Inc. who decided to sell the fire and rescue apparatus product lines, and focus on the EWP division. The fire and rescue product line was sold in 1998 to American LaFrance, a subsidiary of Freightliner.
1991
March 21

Art Moore retires

Art Moore retires
Art retired from Snorkel in 1991. He currently sits on the Snorkel board of directors.
1989
March 21

Expanding to New Zealand and Australia

The company then expanded Snorkel to include manufacturing facilities in Levin, New Zealand and sales and service offices in Sydney and Melbourne, Australia. The company was beginning to develop a more “global” manufacturing footprint. The acquisition provided a broader range including the trailer mounted machines and offered a quality distribution of the complete product line in Australia, New Zealand and Asia.
1988
March 21

Snorkel launches the ATB-60 boom lift

Snorkel launches the ATB-60 boom lift
In 1988, Snorkel introduced the ATB-60, a 60-ft. articulated boom that could be stowed to allow two booms to be loaded to a single truck. This was a first for Snorkel and helped to reduce transport costs for customers and dealers. The ATB-60 became immensely popular within the industry and Art considers it one of his all-time favourite lifts.
March 21

Acquisition of Economy Engineering

Acquisition of Economy Engineering
The company capitalized on an opportunity to complement its already successful boom range with the acquisition of Economy Engineering – a leading manufacturer of self-propelled scissor lifts and ground entry vertical lift work platforms.